Andrew Goodwin’s Music Video Theory Goodwin’s theory states that there are some key aspects to a music video: Thought through beat (seeing what the lyrics mean in our own head). Relationship between the lyrics and the visuals. The narrative and performance of the song. The technical aspect of a music video. The star image which is demonstrated through camera shots etc... Genre conventions and iconography. Voyeurism Intertextuality, parody and pastiche There are 3 ways in which visuals are used to promote a song: 1. Illustrate: music videos use certain images and shots to explain the meaning of the lyrics to the song and the genre. 2. Disjuncture: the meaning of the song is completely ignored in the music video. 3. Amplify: This is when the images and camera shots are manipulated and shown repeatedly throughout the music video and is ingrained into our vision. Goodwin believes that a music video can promote its song throug
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Showing posts from March, 2018