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Showing posts from February, 2018
Analysis of Madonna’s ‘4 minutes’ and Lady Gaga’s ‘LoveGame’ Both music videos feature artists that break various conventions and stereotypes through the performances and narrative. In Madonna’s ‘4 minutes’ we see a certain narrative being established. Although it is not a linear narrative, we see that as an overall music video there are certain elements that tell a story on Madonna attempting to save the world. There seems to be a clear emphasis on binary opposites between human versus time as the number ‘4’ is featured repeatedly throughout the music video. The editing of the song adds to the ‘race against time element’ as we see Madonna continuously jump and travel between cars and various objects and places such as supermarkets and treadmills. The editing is fast-paced and mostly ‘cuts to the beat’ thereby conforming to American music videos. These features add to the ‘time-ticking’ aspect as they act as obstacles in Madonna’s path yet she is able to overcome it ever so easily.